12:00 pm - 4:00 pm
The Perfect Push Lactation and Parenting Wellness Clinic
16150 NE 85th St., Suite 205
Redmond, WA 98052
The Perfect Push is redefining the childbirth and parenting experience
Redmond, WA – Jan. 12, 2019 will mark the grand opening of Redmond’s first Lactation and Parenting Wellness Clinic. The Perfect Push has been redefining the childbirth and parenting experience in the greater Seattle area since 2015. The opening of the clinic will provide options for expectant parents seeking personalized support.
“Our focus is on overall family wellness, not just survival,” says Rue Khosa, an advanced registered nurse practitioner, founder of The Perfect Push and mother of two. “For far too long we’ve sold new and expectant parents on survival guides, instead of creating an environment in which new parents can thrive. Yes, bringing home a new baby is as exciting as it is overwhelming, but with the right support and easy access to experienced and passionate providers, many of those anxieties dissipate.”
Over 26,000 babies are born in King County every year. Washington has one of the highest rates of breastfeeding in the nation at 92%, but that number drops drastically shortly after giving birth, falling to just 26% by the 6-month mark. Many women struggle with latching issues, pain, and low milk supply, which can play into the hand of postpartum depression. Women who receive support from a lactation consultant were 43% more likely to continue breastfeeding after the first few months.
“We, medical providers, have done a great job of promoting the benefits of breastfeeding, as evidenced by the high initiation rates. However, we as a society drop the ball when we fail to adequately prepare families on how to breastfeed, and support them throughout the journey,” says Khosa.
The new storefront location for The Perfect Push in Redmond’s Village Square will provide a variety of education and support services, including doula “push” support, breastfeeding support, newborn care services, and comprehensive parent education classes.
Khosa was born and raised in Zimbabwe, a small country in sub-saharan Africa. There, family plays a critical role when a baby is brought into the world. In the Shona culture, an older female family member moves into the home of the expectant family shortly before birth to help mom prepare both emotionally and physically. They call it “kugarira.” Khosa created The Perfect Push to bring that experience to Seattle.
“We are creating a space for new parents that is less sterile and more like home, with a living room in place of a waiting area, nurseries instead of exam rooms, and a home office for consultations. We cannot wait to unveil the final product and show our families just how much thought and consideration went into making them feel at home. ”
The Perfect Push Lactation Support and Parenting Wellness Clinic will celebrate its grand opening on Saturday, January 12, 2019 from 12 – 4 p.m.
Birth Rates: Washington Department of Health
Breastfeeding Benefits: Seleni Institute
Breastfeeding Rates: United States Lactation Consultant Association